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American Disabilities Corporation, Your Medical Marketplace for Enhanced Living Interview

By Interviewer at 12/28/07 16:35

Name of your website?

American Disabilities Corporation, Your Medical Marketplace for Enhanced Living

Your name?

Paul Kurisko

Your Location (city, etc)

812 State Road, Suite 103, Princeton, NJ 08540-1400

Please give us a short summary of your website?

ADC is a business dedicated to providing the highest level of service to the disabled, medically challenged, and caregiver’s population. We are a community centered business positioned to offer customers the resources they need for enhanced living. We represent, market, and carry the most effective, useful, and practical medical products and supplies in the industry. We are a business willing to pioneer the disabilities marketplace with our unique blend of products and services for enhanced living.

What inspired you to launch your own website?

American Disabilities Corporation, (ADC) has been a trusted source for quality medical supplies, equipment and apparel, as well as a reliable source for expert advice for many years.

Founded in 2005 by Neil Tucker and Paul Kurisko, the company has grown from a local two-man operation to a national organization. Our company headquarters are in Princeton, New Jersey, just down the road from Princeton University.

When did you launch your first website, and what was it?

June 2006, www.ameridiscorp.com

How did you decide on a name for your website?

we abbreviated our companies name

What makes it different from other, similar offerings?

At ADC, we believe that optimum wellness is achieved by fully developing the abilities of our body, mind and spirit. Through our Caregivers-Oasis.com initiative, ADC provides educational resources for caregivers and a place to find programs to enhance their personal wellness. Our innovative philosophy of body, mind and spirit, including programs of tai chi, qigong, and stress management, provide options for improving daily living and overall well being.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

To create an organization that outlives me and continues to serve all its stakeholders which includes patients, customers, the medical community, employees and stockholders.

If you had an unlimited development budget for development, how would you change your site?

I would pay to have all the 2,000 plus products we carry uploaded and optimized

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What has been your biggest challenge?

Generating awareness about our company and the high quality, cost effective and often unique products that we carry

What method has been most successful for promoting your website?

Organic optimization

How has running your website differed from your expectations?

Taking longer for people to find us that I had hoped

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

about one year. It will remain for as long as we are in business

How does ADC choose their products?

ADC chooses only those products that meet the highest standards for quality and reliability.

All products are selected with co-morbidities in mind. For example we know that poor incontinence care leads to ulcer and wound development, so the incontinence products we carry are the very best available. Also, poor wound care treatment leads to a long list of associate disease conditions so our wound care products are selected to provide the fastest and most complete wound resolution.

We invite you to browse the stories, facts and figures in this section and learn more about our company, our heritage and our history.

What is your website address?

American Disabilities Corporation, Your Medical Marketplace for Enhanced Living

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